Bye Bye Boobies

Sorry guys, FHM is closing down.

The New York Post reports:
Earlier this month, the British publisher Emap unceremoniously pulled the plug on FHM, a so-called lad magazine with a circulation 1.25 million, and left the country.

In the last year, its advertising became as skimpy as the wardrobe of some of its cover models, dropping 19.7 percent in the first 11 months of the year.

One million-plus readers or not, the trends were clear. What had been a white-hot niche in publishing has gone cold. Even Maxim, the circulation leader in the men's category with a rate base of 2.5 million, is down 5 percent in advertising pages this year from the year before, and the lucrative newsstand sales are down more than 200,000 in the last three years.